Fathom Analytics Alternatives
What users switch to when Fathom Analytics doesn't work out — and why they make the change.
Nearly the same privacy-first dashboard, open source with a free self-hosted edition, and cheaper below about 30k pageviews ($9 for 10k). Adds funnels on its Business plan. Trade-off: costs more than Fathom at mid traffic and limits sites per plan.
View Plausible AnalyticsOpen-source, cookieless and free to self-host, with a free cloud tier. Trade-off: smaller team and a less polished hosted product.
View UmamiEU-based, cookieless and similar in scope, with a free tier; some users switched from Fathom and prefer it. Trade-off: similarly limited for product analytics.
View Simple AnalyticsGenerous free tier plus funnels, session replay, feature flags and experiments for teams that outgrow pageview stats. Trade-off: much more complex, and cookieless mode is not the default.
View PostHogFree with deep reporting, attribution and Google Ads integration. Trade-off: needs cookie consent in the EU, complex GA4 interface and data sampling.
View Google AnalyticsOpen source and self-hostable with heatmaps, funnels and full data ownership. Trade-off: heavier to run and configure, and cloud plans cost more.
View MatomoCompare side by side
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Compare Fathom Analytics vs Plausible AnalyticsThe alternative nobody mentions
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