Fathom Analytics Pricing
Complete pricing breakdown for Fathom Analytics including all plans, hidden costs, and limitations.
Pricing score: 60/100
Plans & Pricing
- Same as monthly
- 2 months free ($150/year)
Storage: Full history kept while subscribed
- Up to 100,000 pageviews + events per month
- 50 sites
- Events and revenue tracking
- UTM campaigns, saved views, shared dashboards
- Automatic bot filtering
- Analytics API, email reports, exports
- GA4 importer and Google Search Console integration
Storage: Full history kept while subscribed
- Up to 200,000 pageviews + events per month
- All features
- Up to 500,000 pageviews + events per month
- All features
- Up to 1,000,000 pageviews + events per month
- All features
- Up to 2,000,000 pageviews + events per month
- All features
- Up to 5,000,000 pageviews + events per month
- All features
- Up to 10,000,000 pageviews + events per month (15M $290, 20M $380)
- All features
- Up to 25,000,000 pageviews + events per month
- All features
Pricing Issues Reported by Users
Is Fathom Analytics free? No free plan, and the trial needs a card
Fathom states it does not offer a free plan. The only way to try it is a 7-day trial that requires a credit card and bills automatically when it ends (sign up March 20, charged March 27) unless you cancel first. Hobby sites that expect a free tier like Umami Cloud or GA4 find this a barrier.
Why is Fathom Analytics so expensive for small sites?
The cheapest plan is $15/month for up to 100k pageviews, and it scales to $60 at 1M, $200 at 10M and $470 at 25M. Plausible starts at $9 for 10k pageviews, so below roughly 30k monthly pageviews Plausible is cheaper; above that Fathom is often cheaper. G2 and comparison sites cite pricing as one of the main complaints for individuals and small blogs.
Custom events count toward the Fathom pageview limit
Pageviews and custom events share one monthly allowance, summed across every site in the account. Sites that track clicks, form submissions or ecommerce events can outgrow a tier even when real pageviews stay the same.
Fathom Analytics doesn't give refunds
The billing FAQ says Fathom does not offer refunds except where required by law. Cancelling only stops the next charge, which matters for anyone who forgets to cancel the card-required trial or renews a yearly plan they no longer need.
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