Users switch to Webflow for better CMS (10,000 items on Business plan), more mature ecommerce, code export capability, and established ecosystem. Trade-off: steeper learning curve, no real-time collaboration (non-Enterprise), single-editor limitation.

Content-heavy sites switch for unlimited CMS, 60,000+ plugins, proper publishing workflows, and lower costs at scale. Trade-off: requires hosting/maintenance, less visual, steeper technical requirements, security management needed.

Users wanting simplicity switch to Wix for easier learning curve, built-in ecommerce, larger app marketplace, and lower pricing. Trade-off: less design control, slower sites, template lock-in, cluttered interface.

Users wanting polished templates switch for elegant designs, better blogging, built-in ecommerce, and all-in-one simplicity. Trade-off: less customization, no real-time collaboration, template-dependent design.

Publishers switch for superior content management, native newsletter integration, membership/subscription features, and better SEO. Trade-off: content-only focus, requires hosting or Ghost(Pro), less design flexibility.

Users wanting simple one-page sites switch for extreme simplicity and $19/year pricing. Trade-off: single-page only, very limited functionality, no CMS, basic for anything beyond landing pages.