Google Analytics Alternatives (2026)
The Google Analytics alternatives users switch to most are Plausible Analytics, Matomo, Fathom Analytics. Below: why they make the change and what each one does better.
Simple cookieless dashboard; you lose Google Ads integration and deep explorations
View Plausible Analytics
Full-featured and self-hostable with raw data ownership; more setup
View Matomo
Privacy-focused and simple; paid and lighter on features
View Fathom Analytics
Stronger product analytics; paid beyond its free tier
View Mixpanel
Minimal privacy-first reporting; fewer custom analyses
View Simple Analytics
Open source and self-hostable; basic reporting
View UmamiCompare side by side
See how Google Analytics stacks up against the top alternative
Compare Google Analytics vs Plausible AnalyticsGoogle Analytics alternatives: FAQ
- What is the best Google Analytics alternative?
- Plausible Analytics is the alternative users mention most when they leave Google Analytics: Simple cookieless dashboard; you lose Google Ads integration and deep explorations
- What are the alternatives to Google Analytics?
- Users switch from Google Analytics to Plausible Analytics, Matomo, Fathom Analytics, Mixpanel, Simple Analytics, Umami.
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