Google Analytics Pricing & Free Plan Limits
Complete pricing breakdown for Google Analytics including all plans, hidden costs, and limitations.
Pricing score: 85/100
Is Google Analytics free?
Yes — the Google Analytics (standard) plan costs nothing.
The free plan includes
- Reports and explorations
- Key events
- BigQuery export (1M events/day)
Free plan limits
- Users: Unlimited users
- Storage: Event data kept 2 or 14 months
- 25 event parameters, 30 key events, 50 event-scoped custom dimensions per property; retention 2 or 14 months; no SLA stated
Watch out: Thresholds and sampling (10M events per query) apply; Large properties drop to 2 months retention
Plans & Pricing
- Reports and explorations
- Key events
- BigQuery export (1M events/day)
User limit: Unlimited users
Storage: Event data kept 2 or 14 months
- Higher limits (100 parameters, 50 key events, 125 dimensions)
- 1B event sample limit, unsampled explorations
- BigQuery export billions of events/day
- SLA
Storage: Retention up to 50 months
Pricing Issues Reported by Users
GA360 costs a reported $50,000+ per year
Google publishes no price list for Analytics 360; it is sold through Google or partners. Partner and vendor sources cite roughly $50,000 per year as a starting point, with usage-based overages.
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