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Complete pricing breakdown for Hotjar including all plans, hidden costs, and limitations.
Pricing score: 35/100
Storage: 1 month of data
Storage: 13 months of data
Storage: 1 month of response access
Storage: 13 months of data
Storage: Unlimited response access
Long-time customers report Hotjar became 'shockingly greedy' under new ownership. One user reported a price increase of over 800%. The pricing structure shifted from affordable to 'penny-pinching every little feature' requiring hundreds of dollars a month for arbitrary limits.
hotjar.com/pricing now redirects to Contentsquare, where heatmaps/recordings (Experience Analytics) and surveys (Voice of Customer) are separate subscriptions starting at $49 and about $99/month when billed monthly. Teams that used one Hotjar plan for both now pay two bills, and reviewers on Capterra and G2 call the post-acquisition tiers unclear.
The free Experience Analytics plan advertises up to 200k monthly sessions, but session replays capture only 5% of them (max 10k), data is kept for one month, and only one project is allowed. Teams that relied on the free plan for recordings get far fewer replays than the headline number suggests.
Older complaints describe being refused refunds when cancelling on the renewal day. Contentsquare's pricing page now offers a full refund within 30 days for new Growth accounts; after that, billing runs to the end of the cycle, so annual renewals are still a trap if missed.