Users switch for much better pricing and generous free tier (1,000 subscribers). Gain: affordable scaling, easier automation, modern interface. Trade-off: smaller brand name, fewer integrations.

Teams switch for cheaper pricing and more functionality. Gain: email + SMS + chat in one platform, pay by emails not contacts, better value. Trade-off: less well-known brand.

E-commerce stores switch for superior automation and Shopify integration. Gain: e-commerce focused features, better segmentation, revenue tracking. Trade-off: also expensive at scale.

Creators and bloggers switch for creator-focused features. Gain: visual automation, subscriber tagging, landing pages for creators. Trade-off: less suited for e-commerce.

Businesses needing advanced automation switch for power features. Gain: sophisticated automation, CRM included, better deliverability. Trade-off: steeper learning curve.

Budget users switch for generous free tier (2,500 subscribers). Gain: more free contacts than Mailchimp ever offered, affordable paid plans. Trade-off: fewer advanced features.