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Complete pricing breakdown for Mailchimp including all plans, hidden costs, and limitations.
Pricing score: 35/100
User limit: 1 user
Storage: Not specified
User limit: 3 users
Storage: Not specified
User limit: 5 users
Storage: Not specified
User limit: Unlimited
Storage: Not specified
Mailchimp has systematically reduced free plan limits. In mid-2025 they lowered contacts from 2000 to 500, then in early 2026 reduced again to just 250 contacts and 500 emails/month. The free plan is now nearly useless for most businesses.
Pricing gets very expensive quickly as you scale. Mailchimp now charges for ALL contacts, not just active subscribers. Unlimited sends end after a point, requiring frequent list cleaning just to save money. Small businesses see costs eat into profitability.
Users report being charged for contacts after deleting their accounts. When trying to get refunds, Mailchimp makes the process complicated. Some face unexpected charges and extreme difficulty canceling subscriptions.
The most useful features like advanced automation, A/B testing, and multichannel campaigns are only available in higher-tier plans. Support is also limited on lower tiers, forcing upgrades for basic functionality.
Some customers report being pressured to upgrade by having their accounts restricted even though they haven't reached the limits of their free accounts. This creates artificial pressure to move to paid plans.