Most common switch from Marvel. Gain: real-time collaboration, more powerful prototyping, generous free tier (3 projects), auto layout, component variants. Trade-off: steeper learning curve, can be overwhelming for simple projects.

Teams switch for advanced prototyping with code-based features. Gain: React-based interactions, high-fidelity animations, real-time preview, can export production-ready code. Trade-off: requires more technical knowledge, steeper learning curve.

Note: InVision shut down December 31, 2024. Previously a direct competitor with similar workflows. Former InVision users should consider Figma or Marvel as InVision's Freehand was acquired by Miro.

Switch common for Adobe ecosystem users. Gain: deeper integration with Photoshop/Illustrator, vector editing, repeat grid feature, voice prototyping. Trade-off: Adobe subscription costs, less collaborative than Figma.

Teams switch for advanced UX prototyping. Gain: logic, states, real HTML elements in designs, accessibility features, can simulate real product behavior. Trade-off: more complex, higher price point.

Mac-only designers switch for native performance. Gain: powerful vector tools, extensive plugin ecosystem, one-time purchase option available. Trade-off: Mac-only, collaboration requires Sketch Cloud subscription.