Omnisend Pricing & Free Plan Limits
Complete pricing breakdown for Omnisend including all plans, hidden costs, and limitations.
Pricing score: 55/100
Is Omnisend free?
Yes — the Free plan costs nothing. Paid plans start at $16.00/month (Standard (from, 500 contacts)).
The free plan includes
- 500 emails/month
- 500 web push/month
- Segmentation
- A/B testing
- Popups and landing pages
- 24/7 support
Free plan limits
- Users: 250 contacts
- No SMS, Omnisend branding required, 250 contacts and 500 emails per month cap
Watch out: Omnisend branding on emails and forms; no SMS; moves to paid once you pass 250 contacts
Plans & Pricing
- 500 emails/month
- 500 web push/month
- Segmentation
- A/B testing
- Popups and landing pages
- 24/7 support
User limit: 250 contacts
- Over 150,000 active profiles
- Custom SMS rates
- Dedicated support
- US rates $0.009, $0.0085, $0.008, $0.007 per message by monthly spend
- MMS to US and Canada
- Emails = billable contacts x 12 per month
- Unlimited web push
- AI agents for Forms and Chat
- Segmentation and automations
User limit: From 500 contacts
- Unlimited emails (fair use)
- Unlimited web push
- SMS/MMS via separate credits
- Advanced reporting
- Personalized content and product recommender
User limit: Priced by contact tier
Pricing Issues Reported by Users
Omnisend SMS now requires the Pro plan and is billed separately
Since May 4, 2026 SMS can only be bought on Pro, and it is paid through a separate SMS credits subscription (from $0.009 per US message at low volume). Standard and Free users cannot add it, and credits expire after 60 days. Stores that used SMS on cheaper plans must upgrade.
Omnisend price jumps as your contact count grows
Plans are priced per billable contact (subscribers plus non-subscribers) and the tier moves automatically each billing cycle. Third-party trackers report roughly $132/mo for Standard and $150/mo for Pro around 10,000 contacts versus $16 and $59 entry prices. Non-subscribed shoppers count too.
Legacy Pro plan retired in October 2026 and accounts were migrated
Omnisend retired the legacy Pro plan on October 26, 2026 and moved remaining accounts to the current Pro plan, where SMS is no longer included. Accounts with a migration increase above 20% may get six months of price protection through support.
Standard plan add-ons cost extra
Personalized Content, Personalized Sending Time and Forms Plus are sold separately on Standard and priced by contact tier, while Pro includes them. The cheap plan can end up costing more than expected once add-ons are needed.
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