Simple Analytics Not Counting Do Not Track Visitors

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Workaround available Web Updated November 13, 2026How we research

Quick answer

Visitors with Do Not Track enabled are excluded by default. Add data-collect-dnt="true" to the script to include them.

Most likely fix: Collect DNT visitors

How to fix it

Try these in order — the most common fix is first.

  1. 1. Collect DNT visitors

    1. Add data-collect-dnt="true" to the script tag
    2. For the pixel append collect-dnt=true
    3. The older data-skip-dnt still works
    Did this fix it?

Symptoms

Totals are lower than expected versus server logs.

Why it happens

  • Do Not Track excluded by default

This guide also covers

  • simple analytics do not track
  • simple analytics dnt

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