Simple Analytics Visitors Lower Than Pageviews
Quick answer
Visitors are unique pageviews, not people: only entry pages with no referrer or an external referrer count. Internal clicks, reloads and SPA navigation add pageviews only.
Most likely fix: Understand the metric
How to fix it
Try these in order — the most common fix is first.
1. Understand the metric
- Read the vendor's Unique visits explanation
- Treat visitors as roughly sessions, not people
Did this fix it?2. List external return hostnames
- Add data-non-unique-hostnames to the script with comma-separated hosts such as checkout.stripe.com
- Enter hostnames without https://
Did this fix it?
Symptoms
Pageviews are much higher than visitors, or visitors seem too low versus GA.
Why it happens
- Visitors counted as unique pageviews
- No sessions or cookies
- SPA only counts the first pageview as unique
- Returning from a payment provider counts as new unless listed
This guide also covers
- simple analytics visitors vs pageviews
- simple analytics unique visitors
- simple analytics page views but no visitors
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