Designers switch for real-time collaboration and modern workflow. Gain: true live collaboration on single canvas, freeform design without limitations, better CMS flexibility, more intuitive for Figma users. Trade-off: younger platform, less established ecosystem, ecommerce more limited.

Content-heavy sites switch for better CMS capabilities. Gain: unlimited content, proper multi-author support, 60,000+ plugins, best SEO tools, lower costs at scale. Trade-off: requires hosting management, less visual design control, steeper maintenance overhead.

Ecommerce users switch for serious selling capabilities. Gain: superior inventory, discounts, customer accounts, payment options, 8,000+ apps, proven at scale. Trade-off: less design flexibility, transaction fees without Shopify Payments, primarily ecommerce focused.

Beginners switch for easier learning curve. Gain: drag-and-drop simplicity, free plan, faster to get started, larger app marketplace. Trade-off: less design control, worse code output, template lock-in, no export capability.

WordPress users wanting visual editing switch for best of both worlds. Gain: Webflow-like visual editing with WordPress ecosystem, unlimited plugins, no CMS limits, lower costs. Trade-off: requires WordPress knowledge, performance can suffer with heavy use.

Users wanting simplicity switch for polished templates. Gain: elegant out-of-box designs, simpler interface, built-in scheduling, easier maintenance. Trade-off: less customization, no template switching in 7.1, similar CMS limitations.