Users switch for the generous free tier with unlimited features, open-source flexibility, and lower pricing. Appeals to tech-savvy users who want control.

Users wanting simpler scheduling switch to Calendly. Gain: cleaner UI, better known, more integrations. Trade-off: less service-business features.

Square users switch for payment integration. Gain: unified payments, POS integration. Trade-off: Square ecosystem required.

Users needing better customization and booking page flexibility switch to SimplyBook.me. More features for service-based businesses at similar pricing.

Budget users switch for free tier. Gain: generous free plan, simple. Trade-off: fewer features, less customization.