beehiiv Emails Going to Spam

How to fix it

Try these in order — the most common fix is first.

1. 1. Send from your own custom domain

   Copy steps
   1. Open Settings > Publication > Email and add a custom sending domain
   2. Add the DNS records beehiiv shows at your registrar
   3. Wait for verification (can take up to 72 hours)
   Did this fix it? Yes No

2. 2. Fix SPF, DKIM and DMARC

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   1. Check that you have exactly one SPF record and merge includes if you have two
   2. Add the DKIM records beehiiv provides
   3. Publish a DMARC record, starting with p=none
   Did this fix it? Yes No

3. 3. Warm up the domain and clean the list

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   1. Start by sending to your most engaged subscribers
   2. Increase volume gradually over weeks
   3. Remove subscribers who have not opened in months
   4. Ask readers to reply or move you to Primary
   Did this fix it? Yes No

4. 4. Check blacklists

   Copy steps
   1. Look up your domain and sending IP on a blacklist checker
   2. Request removal from any list that flags you
   Did this fix it? Yes No

Symptoms

Subscribers say your beehiiv issues arrive in spam or Promotions, or open rates fall while bounces stay low.

Why it happens

• Sending from the shared beehiiv domain, which many senders share
• Missing or conflicting SPF, DKIM or DMARC records (a domain can have only one SPF record)
• New custom domain sent at full volume without warm-up
• Unengaged subscribers and spam complaints
• Domain or IP on a blacklist

This guide also covers

• beehiiv emails going to spam
• beehiiv deliverability
• beehiiv promotions tab
• beehiiv emails in junk

The same problem in other apps

All notifications, reminders & messages not sending guides →

• Substack Emails Going to Spam or Promotions (Substack)
• ConvertKit (Kit) Emails Going to Spam (ConvertKit (Kit))
• Ghost Emails Going to Spam (Ghost)
• MailerLite Emails Going to Spam (MailerLite)
• Buttondown Emails Going to Spam (Buttondown)

Other beehiiv errors

• beehiiv Open Rate Dropping
• beehiiv Custom Domain Not Verifying
• beehiiv Import Subscribers Failed
• beehiiv Ad Network Not Approved
• beehiiv Account Under Review
• beehiiv Stripe Payouts Not Available in My Country
• beehiiv Scheduled Post Not Sending
• beehiiv Support Not Responding