MailerLite Emails Going to Spam

How to fix it

Try these in order — the most common fix is first.

1. 1. Send from your own authenticated domain

   Copy steps
   1. Use an address on your own domain as the sender
   2. Go to the Domains page and add DKIM and SPF records
   3. Click Check DNS records until both show Authenticated
   Did this fix it? Yes No

2. 2. Meet the Gmail and Yahoo requirements

   Copy steps
   1. Publish a DMARC record for your domain, which MailerLite says matters when you send over 5,000 emails at once to Gmail or Yahoo
   2. Keep spam complaints low (about 0.1% or less is the common guidance)
   3. One-click unsubscribe is on by default in MailerLite emails
   Did this fix it? Yes No

3. 3. Clean your list and content

   Copy steps
   1. Remove hard bounces and long-inactive subscribers
   2. Send only to people who opted in
   3. Avoid all-caps, excess images and link shorteners
   Did this fix it? Yes No

4. 4. Monitor reputation

   Copy steps
   1. Add your domain to Google Postmaster Tools
   2. Send test campaigns to Gmail, Yahoo and Outlook addresses before large sends
   Did this fix it? Yes No

Symptoms

Campaigns and automation emails show as delivered but recipients find them in spam or Promotions, or open rates collapse at Gmail and Yahoo.

Why it happens

• Sending from a Gmail or Yahoo address instead of your own domain
• DKIM or SPF not set up, or DMARC missing
• High complaints or bounces from an old or purchased list
• Spammy subject lines or content
• Shared sending IP reputation on lower plans

This guide also covers

• mailerlite emails going to spam
• mailerlite deliverability
• mailerlite promotions tab
• mailerlite spam folder

The same problem in other apps

All notifications, reminders & messages not sending guides →

• Brevo Emails Going to Spam (Brevo)
• ConvertKit (Kit) Emails Going to Spam (ConvertKit (Kit))
• Mailchimp Emails Going to Spam (Mailchimp)
• ActiveCampaign Emails Going to Spam (ActiveCampaign)
• Klaviyo Emails Going to Spam (Klaviyo)

Other MailerLite errors

• MailerLite Account Not Approved
• MailerLite Account Suspended or Under Review
• MailerLite Domain Authentication Failed
• MailerLite Signup Form Not Working
• MailerLite Automation Not Sending
• MailerLite Free Plan Sending Paused (Over 250 Subscribers)
• MailerLite Can't Log In
• How to Cancel MailerLite Subscription