ActiveCampaign Emails Going to Spam

How to fix it

Try these in order — the most common fix is first.

1. 1. Authenticate your sending domain

   Copy steps
   1. Go to Settings > Advanced and set up domain authentication.
   2. Add the DKIM CNAME records ActiveCampaign gives you in your DNS provider and wait for verification.
   Did this fix it? Yes No

2. 2. Align DMARC

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   1. If you use DMARC, make sure DKIM passes for your domain, otherwise your own policy can send mail to spam or reject it.
   2. Send a test to Gmail, open 'Show original' and confirm SPF, DKIM and DMARC pass.
   Did this fix it? Yes No

3. 3. Clean and segment the list

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   1. Stop mailing contacts who have not opened in months; send to engaged segments first.
   2. Remove hard bounces and complainers.
   Did this fix it? Yes No

4. 4. Fix content

   1. Use a visible unsubscribe link, a real sender name and address, and avoid heavy images and spammy wording. Note ActiveCampaign's Spam Check only tests content, not authentication.
   Did this fix it? Yes No

5. 5. Monitor reputation

   1. Add your domain to Google Postmaster Tools and watch the spam complaint rate.
   Did this fix it? Yes No

Symptoms

Campaigns land in Spam or Promotions, open rates drop, or mail is rejected by Gmail/Yahoo.

Why it happens

• Sending domain not authenticated or DMARC misaligned
• Unengaged or old list
• High spam complaints or hard to find unsubscribe link
• Spam-trigger content

This guide also covers

• activecampaign emails going to spam
• activecampaign deliverability
• activecampaign spam folder

The same problem in other apps

All notifications, reminders & messages not sending guides →

• HubSpot Emails Going to Spam (HubSpot)
• Mailchimp Emails Going to Spam (Mailchimp)
• MailerLite Emails Going to Spam (MailerLite)
• Brevo Emails Going to Spam (Brevo)
• GetResponse Emails Not Being Delivered or Sent (GetResponse)

Other ActiveCampaign errors

• ActiveCampaign Automation Not Triggering
• ActiveCampaign Account Under Review or Sending Paused
• ActiveCampaign Form Not Working
• ActiveCampaign Contact Limit and Bill Jumped
• ActiveCampaign Campaign Not Sending or Stuck
• ActiveCampaign Integration Not Syncing
• How to Cancel ActiveCampaign Subscription