Klaviyo Duplicate Profiles
Quick answer
Merge known duplicates manually, keep the higher-ranking identifier as destination, and use Advanced KDP identity resolution for email typos. Merges are permanent.
Most likely fix: Merge manually
How to fix it
Try these in order — the most common fix is first.
1. Merge manually
- Open one of the profiles
- Use the manual merge action and pick the destination profile
- The profile with the higher-ranking identifier is kept and the other's data folds in
- If the second profile isn't recognized, confirm both appear in profile search
Did this fix it?2. Use identity resolution (Advanced KDP)
- Activate the email typo merge transformation
- Download a preview before activating any merge rule
- Merges from transformations cannot be undone
Did this fix it?3. Prevent new duplicates
- Collect consistent identifiers (email and phone) at signup
- Check imports for typos before uploading
Did this fix it?
Symptoms
The same customer appears as several profiles, inflating your active profile count and bill.
Why it happens
- Customers using multiple emails or typos
- Imports and integrations creating separate profiles
- Phone-only and email-only profiles never linked
This guide also covers
- klaviyo duplicate profiles
- klaviyo merge profiles
- klaviyo duplicate contacts
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