Substack Custom Domain Not Working
Quick answer
A Substack custom domain fails mostly because of wrong DNS records, a proxy left on at the DNS host, or propagation delay. Match the records exactly, turn the proxy off and wait.
Most likely fix: Compare records with what Substack shows
How to fix it
Try these in order — the most common fix is first.
1. Compare records with what Substack shows
- Open Settings > Domain in your publication dashboard
- Copy the host and value exactly into your DNS provider
- Remove conflicting old records for the same host
Did this fix it?2. Turn off any DNS proxy
- On Cloudflare switch the records to DNS only (grey cloud)
- Retry verification after a few minutes
Did this fix it?3. Wait and verify propagation
- Use a DNS lookup tool to confirm the record resolves to the right target
- Allow up to 36-48 hours before changing anything again
Did this fix it?4. Contact Substack with a screenshot
- Send your full DNS record list and the domain name to Substack support
Did this fix it?
Symptoms
Your domain shows an error, 404 or does not connect, or Substack reports Something went wrong when adding it.
Why it happens
- CNAME or A record mistyped or pointing elsewhere
- Cloudflare orange-cloud proxy enabled on the records
- DNS propagation still in progress (up to 36-48 hours reported)
- Conflicting old records at the registrar
- Domain not set up with www as expected
This guide also covers
- substack custom domain not working
- substack domain error
- substack cname
- substack something went wrong custom domain
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