Umami Visit Duration 0 Seconds and High Bounce Rate

How to fix it

Try these in order — the most common fix is first.

1. 1. Send a scroll or read event

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   1. Add a script that calls umami.track('Read 50%') when the visitor scrolls past half the article
   2. That second event gives Umami a duration and removes the bounce
   Did this fix it? Yes No

2. 2. Send a timed engagement event

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   1. Call umami.track('Engaged') after e.g. 30 seconds on the page
   2. Keep the event count low, since every event counts toward Cloud quotas
   Did this fix it? Yes No

3. 3. Read the metric correctly

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   1. Compare trends over time rather than the absolute number
   2. Use Pages and Events reports for engagement instead of visit duration
   Did this fix it? Yes No

Symptoms

Average visit time is very low or 0s and bounce rate is very high, especially on blogs and single-page sites, even though people clearly read the content.

Why it happens

• Bounce = a visit with only one event
• Duration is only measured between a visit's first and last event
• No heartbeat or page-leave ping in the default tracker

This guide also covers

• umami visit duration 0
• umami bounce rate high
• umami time on page
• umami visit time wrong

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