Users switch for full control, better SEO, and no vendor lock-in. Gain: unlimited customization, best SEO tools, thousands of plugins, exportable content, better for content sites. Trade-off: requires hosting, steeper learning curve, security responsibility.

Users switch for more polished, professional templates with simpler editing. Gain: more elegant designs, better for aesthetics-first sites, simpler interface. Trade-off: less design flexibility (no true drag-and-drop), can't switch templates in 7.1, similar SEO limitations.

Ecommerce-focused users switch for serious selling capabilities. Gain: powerful ecommerce features, global payment options, extensive app ecosystem, better inventory management. Trade-off: primarily ecommerce focused, transaction fees without Shopify Payments.

Designers switch for professional-grade control without full coding. Gain: pixel-perfect design control, clean code output, CMS flexibility, better performance. Trade-off: steeper learning curve, more expensive, overkill for simple sites.

Budget-conscious users switch for lower prices. Gain: significantly cheaper plans, includes hosting, simple interface. Trade-off: less feature-rich, smaller template library, less established platform.

Design-focused users switch for modern capabilities. Gain: advanced animations, React components, better performance, modern tooling. Trade-off: newer platform, different learning curve, less established ecosystem.