Companies switch for superior payroll automation and customer support. Gain: AutoPilot for fully automated payroll, better tax handling, unparalleled support levels, simpler setup. Trade-off: Higher base pricing ($39/month + $6/employee), fewer HR features, no built-in scheduling.

Founded by Zenefits' former CEO Parker Conrad, businesses switch for expanded functionality. Gain: IT and Finance management beyond HR, 500+ integrations (vs 40), global payroll in 50+ countries, custom reporting. Trade-off: Higher pricing, more complex for simple needs.

Mid-sized companies switch for better UX and support. Gain: Simpler/cleaner interface, powerful analytics and reporting, human-centered customer service via phone/email/chat, robust performance management. Trade-off: Higher per-employee cost, payroll is an add-on.

SMBs switch for dedicated replacement post-TriNet acquisition. Gain: Purpose-built as Zenefits replacement, retains all-in-one approach, better customer support, no forced PEO migration. Trade-off: Smaller company, fewer advanced enterprise features.

Companies prioritizing payroll reliability switch to this established provider. Gain: Decades of payroll expertise, reliable tax filing, extensive compliance support, dedicated payroll specialists. Trade-off: Less modern UI, can feel enterprise-heavy, higher costs.

Growing companies switch for mid-market focus. Gain: Better suited for 50-1000 employee companies, comprehensive talent management, stronger compliance tools. Trade-off: Higher pricing tier, may be overkill for very small businesses.