HubSpot Duplicate Contacts and Companies

How to fix it

Try these in order — the most common fix is first.

1. 1. Merge from the duplicate manager

   Copy steps
   1. Open Contacts or Companies > Actions > Manage Duplicates
   2. Click Review beside a pair, choose the primary record, click Merge
   3. Merging is permanent; the duplicate tool requires a paid subscription
   Did this fix it? Yes No

2. 2. Merge from a record

   1. Open the record you want to keep > Actions > Merge
   Did this fix it? Yes No

3. 3. Prevent new duplicates

   Copy steps
   1. Import with the correct unique identifier (Email, domain, Record ID)
   2. Check integrations that create records
   Did this fix it? Yes No

4. 4. Know the limits

   Copy steps
   1. Parent and child companies can't be merged
   2. Companies can't be merged when the Salesforce integration is on
   3. Merged contacts don't re-enroll in workflows by default
   Did this fix it? Yes No

Symptoms

Duplicate contacts or companies clutter records and break reports and workflows.

Why it happens

• Contacts matched only on email, companies only on primary domain
• Imports without a unique identifier
• Integrations creating records
• Secondary domains aren't used to dedupe companies

This guide also covers

• hubspot duplicate contacts
• hubspot merge companies
• hubspot remove duplicates

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