Google Workspace users switch because Meet is included. Gain: no extra cost, calendar integration. Trade-off: fewer features, less reliable for large meetings.

M365 users switch because Teams is included. Gain: chat + video in one tool. Trade-off: heavier app, requires Microsoft ecosystem.

Privacy-focused users switch for fully open-source, free video conferencing with no account required. Can be self-hosted for complete control. No corporate data collection concerns.

Enterprise users switch for Cisco's security reputation and compliance certifications. Better for regulated industries needing stricter security guarantees than Zoom's FTC-settlement history.

Communities and informal teams switch for free unlimited meetings, screen sharing, and persistent chat. Originally gaming-focused but increasingly used for team communication and casual video calls.

Teams wanting less meeting fatigue try Around. Gain: floating windows, auto-mute. Trade-off: limited adoption, fewer features.