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Plausible UTM Parameters and Referrers Not Showing

Workaround available Web Updated October 21, 2026

Quick answer

Plausible only records UTM tags and referrers on the first pageview of a new session (sessions last 30 minutes after the last pageview), and redirects that drop the query string turn campaigns into Direct / None.

Most likely fix: Test in a fresh session.

Symptoms

Campaign visits show as Direct / None, UTM source is missing, or a test click doesn't appear under the expected source.

Why it happens

  • Test visit happened inside an existing session
  • Redirect (http to https, www, link shortener) dropped the query string
  • Referrer not sent by the source site or app

How to fix it

Try these in order — the most common fix is first.

  1. 1. Test in a fresh session

    1. Wait 30 minutes since your last pageview, or use another device, browser or network
    2. Click the tagged link and check the realtime dashboard

  2. 2. Preserve query strings in redirects

    1. Check every redirect in the chain keeps ?utm_... parameters
    2. Link directly to the final URL in campaigns

This guide also covers

  • plausible utm not showing
  • plausible direct none
  • plausible referrer missing

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