AWeber Emails Going to Spam

How to fix it

Try these in order — the most common fix is first.

1. 1. Authenticate your sending domain

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   1. Open Account > Settings > Authentication in AWeber
   2. Add the DKIM and SPF records AWeber gives you at your DNS host
   3. Publish a DMARC record (start with p=none)
   4. Wait for DNS to propagate, then send a test and check headers for DKIM pass
   Did this fix it? Yes No

2. 2. Suppress inactive subscribers

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   1. Create a segment of contacts who have not opened in 90-180 days
   2. Send one re-engagement email
   3. Unsubscribe or stop mailing those who do not respond
   Did this fix it? Yes No

3. 3. Fix content and list hygiene

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   1. Avoid all-caps subjects and heavy images
   2. Include a clear unsubscribe link and a real reply-to
   3. Test with a seed tool like mail-tester before large sends
   Did this fix it? Yes No

Symptoms

Broadcasts land in Spam or Promotions, open rates fall below 10% or clicks below 2%.

Why it happens

• Domain not authenticated (DKIM/DMARC) so mail shows 'via aweber.com'
• Many inactive subscribers
• Spam complaints and purchased or old lists
• Spammy subject lines or link-heavy content

This guide also covers

• aweber emails going to spam
• aweber deliverability
• aweber spam folder

The same problem in other apps

All notifications, reminders & messages not sending guides →

• MailerLite Emails Going to Spam (MailerLite)
• ActiveCampaign Emails Going to Spam (ActiveCampaign)
• Mailchimp Emails Going to Spam (Mailchimp)
• GetResponse Emails Not Being Delivered or Sent (GetResponse)
• ConvertKit (Kit) Emails Going to Spam (ConvertKit (Kit))

Other AWeber errors

• AWeber Account Suspended or Under Review
• AWeber Import Subscribers Rejected
• AWeber Sign Up Form Not Working
• AWeber Login Problems
• How to Cancel AWeber Account
• AWeber Too Expensive: Pricing Tiers Explained
• AWeber New Interface Problems
• AWeber Emails Not Delivered or Delayed