Brevo Account Not Approved for Sending

Share
Workaround available Web Updated November 13, 2026Based on 3 user reportsHow we research

Quick answer

New Brevo accounts need approval before they can send. Authenticate your domain, complete your profile and company details, and ask support to activate sending if it stays pending.

Most likely fix: Complete account details

How to fix it

Try these in order — the most common fix is first.

  1. 1. Complete account details

    1. Fill in company info, website and use case in account settings
    Did this fix it?
  2. 2. Authenticate sender and domain

    1. Verify the sender and add DKIM and DMARC for your domain
    Did this fix it?
  3. 3. Contact support

    1. Request activation through the help center, explaining your sending use case and list source
    2. Reported review times are a day or two, though this is not an official figure
    Did this fix it?

Symptoms

Cannot send campaigns or transactional emails on a new account; 'SMTP account not activated' or permission denied.

Why it happens

  • Manual validation of new accounts
  • Unverified sender or domain
  • Incomplete company profile
  • Free email address used as sender

This guide also covers

  • brevo account not activated
  • brevo smtp account not activated
  • brevo cant send emails new account
  • brevo account validation

Still not working?

If Brevo keeps failing, you're not alone. See every Brevo problem users report or the alternatives people switch to.

Done fighting Brevo? Our small team builds your own Brevo alternative, or any software you need: web, mobile, games, desktop. Price agreed together.

Talk to us
Fixed it? Share this guide

The same problem in other apps

All login, account & activation guides →

Other Brevo errors