Brevo Account Not Approved for Sending
Quick answer
New Brevo accounts need approval before they can send. Authenticate your domain, complete your profile and company details, and ask support to activate sending if it stays pending.
Most likely fix: Complete account details
How to fix it
Try these in order — the most common fix is first.
1. Complete account details
- Fill in company info, website and use case in account settings
Did this fix it?2. Authenticate sender and domain
- Verify the sender and add DKIM and DMARC for your domain
Did this fix it?3. Contact support
- Request activation through the help center, explaining your sending use case and list source
- Reported review times are a day or two, though this is not an official figure
Did this fix it?
Symptoms
Cannot send campaigns or transactional emails on a new account; 'SMTP account not activated' or permission denied.
Why it happens
- Manual validation of new accounts
- Unverified sender or domain
- Incomplete company profile
- Free email address used as sender
This guide also covers
- brevo account not activated
- brevo smtp account not activated
- brevo cant send emails new account
- brevo account validation
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Other Brevo errors
- Brevo Account Suspended or Under Review
- Brevo Emails Going to Spam
- Brevo Domain Authentication Failed (DKIM, DMARC)
- Brevo SMTP Relay 535 Authentication Failed
- Brevo Daily Sending Limit Reached (300 Emails)
- Brevo Contacts Import Failed
- Brevo Emails Not Delivered, Bounced or Deferred
- How to Cancel Brevo Subscription