Shopify Order Emails Going to Spam
Quick answer
Shopify emails land in spam mostly because the sender domain isn't authenticated with SPF, DKIM and DMARC. Authenticate it under Settings > Notifications and use a domain email, not Gmail.
Most likely fix: Authenticate your domain
How to fix it
Try these in order — the most common fix is first.
1. Authenticate your domain
- Go to Settings > Notifications and follow the prompt to add the DNS records shown.
Did this fix it?2. Use a branded sender email
- Set the sender email to an address on your own domain.
Did this fix it?3. Test with a real order
- Place an order using seed addresses on Gmail, Outlook and Yahoo; Shopify's test email only goes to you.
Did this fix it?
Symptoms
Customers say order confirmations never arrive or end up in junk.
Why it happens
- Sender domain not authenticated
- Free email (Gmail/Yahoo) as sender address
- Poor sender reputation
- Missing DMARC record
This guide also covers
- shopify emails going to spam
- shopify order confirmation not sending
- shopify notification emails
Still not working?
If Shopify keeps failing, you're not alone. See every Shopify problem users report or the alternatives people switch to.
Done fighting Shopify? Our small team builds your own Shopify alternative, made for how you work. On your domain or hosted by us. Price agreed together.
Get a quoteThe same problem in other apps
All notifications, reminders & messages not sending guides →
Other Shopify errors
- How to Cancel Shopify Subscription (and Close Your Store)
- Shopify Payments Payout On Hold
- Shopify 'This Store Can't Accept Payments Right Now'
- Shopify Card Declined at Checkout
- Shopify SSL Pending Stuck on Custom Domain
- Why Is My Shopify Store So Slow
- Shopify Products Not Showing on Online Store
- Shopify Locked Out: Lost Two-Step Authentication