Constant Contact Emails Going to Spam
Quick answer
Most spam placement comes from sending on the shared ccsend.com domain without your own authentication, or from a poor-quality list. Self-authenticate your domain (DKIM + DMARC) and clean the list.
Most likely fix: Self-authenticate your own domain
How to fix it
Try these in order — the most common fix is first.
1. Self-authenticate your own domain
- Use a From address on your own domain, not Gmail/Yahoo
- Follow Constant Contact's Self-authenticate your emails article to generate the DKIM CNAME and DMARC records
- Add the records to your domain's DNS (host or IT team) and wait for verification
- DKIM CNAME is the simplest option; DKIM TXT suits several accounts on one domain
- You do not need to add Constant Contact IPs to your SPF record
Did this fix it?2. Clean your list and watch engagement
- Remove bounces, role addresses (sales@, info@) and contacts who never open
- Target engaged contacts first
- Keep spam complaints under about 1 per 1,000 delivered
Did this fix it?3. Check headers and ask the deliverability team
- Send a test to a Gmail account and view the original message to see DKIM and DMARC results
- If every message started going to junk with no change on your side, contact the Account Review and Delivery team and give example From addresses that pass and fail
Did this fix it?
Symptoms
Campaigns or even test emails land in junk or spam folders, especially in Outlook or Gmail.
Why it happens
- Shared ccsend.com sending domain rewrites the From address for free-webmail senders
- Domain not self-authenticated, so DKIM does not align for DMARC
- High spam complaints or old, purchased, role-based addresses
- Gmail, Yahoo and Microsoft require authentication from bulk senders
This guide also covers
- constant contact emails going to spam
- constant contact junk folder
- constant contact dmarc
- constant contact dkim
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