Sender Emails Going to Spam

How to fix it

// try these in order, the most common fix is first

1. FIX 1Authenticate your domain

   Copy steps
   1. 01Go to Account settings > Domains
   2. 02Check the Authentication column shows three green checkmarks for SPF, DKIM and DMARC
   3. 03Fix missing records at your DNS provider and click Recheck DNS records
   Did this fix it? Yes No

2. FIX 2Match the From address to the verified domain

   Copy steps
   1. 01Open the draft campaign > Settings > Sender details
   2. 02Use an address on your verified domain, never Gmail or Yahoo
   Did this fix it? Yes No

3. FIX 3Remove bounced and complaining contacts

   Copy steps
   1. 01Subscribers > Email status dropdown
   2. 02Filter Bounced, Reported spam and Unsubscribed, then remove or suppress
   3. 03Use Advanced filter to drop long-inactive subscribers
   Did this fix it? Yes No

4. FIX 4Clean up content and test

   Copy steps
   1. 01Avoid all caps and excessive punctuation in Email subject and Preview text
   2. 02On the Design step use Send test email and check inbox placement
   Did this fix it? Yes No

5. FIX 5Warm up gradually

   Copy steps
   1. 01Start with your most engaged subscribers
   2. 02Increase volume over several weeks
   3. 03On Professional, check Performance by inbox provider to see which provider filters you
   Did this fix it? Yes No

Symptoms

Test emails and campaigns arrive in Gmail or Outlook spam, low open rates, warning icon next to the campaign in Email campaigns.

Why it happens

• C-01Domain authentication missing or failing
• C-02From address on a different domain than the verified one
• C-03Free email address as sender (strict DMARC)
• C-04High bounce or spam-report rate
• C-05Spammy subject or preview text
• C-06New domain with no sending reputation

// this guide also covers

• sender emails going to spam
• sender.net deliverability
• sender campaign blocked
• sender emails not delivered

The same problem in other apps

All notifications, reminders & messages not sending guides →

• MailerLite Emails Going to Spam (MailerLite)
• Brevo Emails Going to Spam (Brevo)
• Mailchimp Emails Going to Spam (Mailchimp)
• Klaviyo Emails Going to Spam (Klaviyo)
• Omnisend Emails Going to Spam (Omnisend)

Other Sender errors

• Sender Account Suspended
• Sender Account Under Review or Pending Verification
• Sender SPF, DKIM or DMARC Not Verifying
• Sender Popup Form Not Showing on Website
• Sender Form Subscribers Not Added to Group
• Sender Contact Import Failed
• Sender Abandoned Cart Emails Not Sending
• Sender Can't Send Campaign: Plan Limit Exceeded