// troubleshooting guide · sender

Sender Popup Form Not Showing on Website

Status
Workaround available
platforms:
Web, WordPress, Shopify
updated:
November 15, 2026
reports:
3
Method
how we research
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RUNBOOK · sender/popup-not-showing4 FIXES

// quick answer

A Sender popup that never appears is usually still a draft, has no trigger enabled, or the universal.js snippet is missing from the page head. Publish it, enable a trigger and test in an incognito window.

Most likely fix: Publish the form

How to fix it

// try these in order, the most common fix is first

  1. FIX 1Publish the form

    1. 01Open Forms and check for a draft badge
    2. 02Open Publishing settings and publish
    Did this fix it?
  2. FIX 2Check Behaviour and Visibility

    1. 01Behaviour tab: enable at least one trigger under When to show popup
    2. 02Visibility: make sure your device is not hidden and the URL rules include the test page
    3. 03Schedule: confirm the date range includes today, or set Instant
    Did this fix it?
  3. FIX 3Fix the script

    1. 01View the page source and search for cdn.sender.net/accounts_resources/universal.js
    2. 02Move it before the closing head tag if it is in the body
    3. 03On WordPress using the Sender plugin, remove any manually pasted form scripts
    4. 04For embedded forms, check the div with data-sender-form-id is in the page body
    Did this fix it?
  4. FIX 4Test correctly

    1. 01Set Frequency to Always show or clear cookies
    2. 02Open the site in an incognito window and trigger the condition (delay, scroll)
    3. 03Confirm the view counter on the form Overview increases
    Did this fix it?

Symptoms

Popup or embedded form does not appear on the site, view counter on the form overview stays at zero.

Why it happens

  • C-01Form still in Draft
  • C-02No trigger checked under Behaviour
  • C-03Device hidden or page URL excluded in Visibility
  • C-04universal.js snippet missing or placed in the body
  • C-05Old manually pasted script clashing with the WordPress plugin
  • C-06Frequency cookie hides it after the first view
  • C-07Another popup on the same URL suppresses it

// this guide also covers

  • sender popup not showing
  • sender form not working
  • sender.net wordpress form not showing
  • sender popup shopify

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